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Exceptional Experiences: Morocco

Its location at the intersection of Europe and Africa make Morocco a real crossroads bordered by the waters of the Mediterranean and open to the vast stretches of the Atlantic Ocean. This “farthest land of the setting sun” is rich in contrasts, a destination that beckons you to discover two millennia of history.

Here where influences converge, you will find vestiges of the great Mediterranean civilizations, such as the Roman ruins at Volubilis in the north and architectural works attesting to the old French presence in Rabat. Your curiosity will be piqued by the treasures of Muslim civilizations scattered throughout the rest of the country, including the Kasbah of the Udayas, the green expanses of the Menara gardens and many other examples of the myriad dynasties that succeeded one another.

The landscapes themselves are magnificent. Morocco features both sea and mountain and is home to the full range of Mediterranean climates, which surrender to the sands of the Sahara. The country serves up marvelous vistas that you will enjoy soaking in and discovering for yourself. With its mix of diverse, captivating panoramas and a rich kaleidoscope of culture, Morocco is an unbeatable destination.

Morocco has been around for thousands of years and has inherited centuries of tradition. And yet this kingdom is not the least bit frozen in time. It has a vibrant culture that is expressed each day in the little details that make up daily routines and habits, as well as in celebrations and rituals. Spend some time here and soak up Morocco’s irresistible lifestyle.  The best approach is to walk through her cities and villages and experience the narrow alleys of ancient neighborhoods. This brings you close to the people: talk to them! They are certain to invite you to have a cup of Moroccan tea, a time-honoured ritual of hospitality and ceremony.

You should also experience day-to-day life. Morocco and its inhabitants espouse an enviable Mediterranean lifestyle that has been recognized by UNESCO. This lifestyle comprises practices, foods and symbols that bring pleasure to every day and are sure to captivate you as well.

The kingdom loves its celebrations, which punctuate the calendar. One of the types of events that bring Moroccans together are its famous moussems, festive religious events. Do not miss the Tan-Tan moussem, which is especially well known and has been listed on the Intangible Cultural Heritage register since 2008. The EssaouiraGnaouas festival is also highly recommended. These gatherings are opportunities for you to interact with and immerse yourself in the different cultures that make Morocco such a rich, diverse country.

This is but a glimpse of the myriad cultures that still thrive in Morocco. Work your way across the country and get to know these treasures of Morocco’s intangible cultural heritage.  To inspire your Moroccan experience, here are just a few experiences to inspire you…

Mint Tea with Mountain Berbers

Break homemade bread with a traditional Berber family in the Atlas Mountains. From the base of 13,671-foot-high Djebel Toubkal, the highest peak in North Africa, you’ll ride mules to a remote village, where Mohamed will welcome you to his clan’s humble home for a genuine Berber breakfast with fresh-brewed mint tea. Share laughter and soak in the stunning views and authentic atmosphere, complete with cows, chickens and sheep. Afterward, another feast for the senses awaits during lunch at Kasbah Tamadot, a luxury estate owned by Sir Richard Branson.

Lunch Amidst the Saharan Dunes

Escape the buzzing charm of Marrakech for the vast silence of the Sahara Desert. A private jet whisks you high above the Atlas Mountains, landing in Errachidia for a four-by-four excursion to the nearby village of Rissani. There, you’ll explore a traditional Moroccan market before entering the Saharan wilderness on camelback. A private mobile camp has been set up exclusively for you next to the highest dune, where you’ll enjoy a delightful lunch of traditional Moroccan cuisine.

Heli-Skiing in the High Atlas

Go extreme on a heli-ski fantasy in the High Atlas Mountains. Grab your boots and board a chopper for the dramatic ride to the highest ski resort in Africa; landing at more than 10,000 feet, you’ll find the perfect terrain of untouched slopes. Blaze your way along wild paths through deep powder, surrounded by a majestic landscape—truly one of the world’s most spectacular wilderness skiing experiences.

The Medina Square (Djemaa el-Fna) in Marrakesh

Experience the beating heart of Marrakesh.  The centre of Marrakesh that so effortlessly involves you and keeps you coming back for more.  During the day the Medina Square is predominantly occupied by stalls, however, at night this bustling market stall is transformed into a UNESCO Heritage Site. The square comes alive with traditional music, Chleuh dancing boys, snake charmers and Berber storytellers. As darkness falls, the shutters on the stalls begin to lift and the square is filled with the aroma of spices as traditional dishes are served to the mingling locals and tourists.