A family-owned company since its auspicious conception in the 1920’s, APT had its beginnings when Bill McGeary built a bus body on a tray truck after a tram strike affected the city of Melbourne. Through Bill’s son Geoff, APT pioneered Australia’s dynamic travel industry in the 1960s and 1970s via a diverse range of modes. Such innovation continues to thrive within the APT Group today, now a multi-brand business with an extensive global portfolio of touring and cruising products still owned and controlled by the McGeary family.
Now, with a third generation of the family contributing to the APT Group’s success, the benefits of the company’s family-style culture are increasingly apparent. While vigorously pursuing a global vision, the unwavering focus is on delivering a life-enriching and memorable holiday experience for each and every individual.
Such longevity in a competitive environment, coupled with a proven ability to meet the shifting expectations of the modern traveller, is testament to the pioneering spirit upon which the company was founded, and upon which it continues to operate and flourish today.